Not only beauty is in the eye of the beholder. Meaning and significance are too. Standing in front of a masterpiece, you might be missing out on something profound right within your grasp, screaming for your attention with its signal red color. Apparently we lock out all kinds of objects from our conscious view when we don’t need them.


Every two years the center of the art world resides in Venice, Italy. At the Biennale hundreds of artists find a podium, each in their own nation’s pavilion. The only constant seems to be change and diversity, but looks can be deceiving. There is a second constant that transpires our different cultural heritage: We have a collective longing to be safe. Like we say in the Netherlands: nothing inspires brotherhood like a common enemy. I’ve designed this memory game to not forget.

Limited edition 0f 20. Available @ Etsy & Galerie With Tsjalling.